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<title>Innovations of kansei engineering</title>
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<namePart>Nagamachi, Mitsuo</namePart>
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<publisher>CRC Press</publisher>
<dateIssued>2011</dateIssued>
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<edition>First</edition>
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<note>In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products. Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer</note>
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