How to create value from ideas Michael B. Timmons Primary Author Rhett L. Weiss Additional Author Daniel P. Loucks Additional Author John R. Callister Additional Author James E. Timmons Additional Author mixed material bibliography Cambridge 2014 monographic en Inggris

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xxv, 465 hal, ilus, index, 26 cm The authors, educators and successful entrepreneurs, wrote this textbook with the goal of maximizing your chance of entrepreneurial success. It is designed to encourage those who want to start a business and those who have already begun. It includes guidance, instruction, and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a startup company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This "why" and "how" of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. The book includes many engineering economy topics, sufficient for those who will be taking the FE Exam. research, industrial new agricultural enterprises New business enterprises 658.119781107024724 UPA PERPUSTAKAAN POLITEKNIK PERKAPALAN NEGERI SURABAYA Politeknik Perkapalan Negeri Surabaya 658.11 Tim e 310012009012776 My Library (Lemari 13/717) 12776.jpg.jpg 18149 2019-02-06 13:17:30 2019-07-16 12:02:02 machine generated